graphic design

Estelle Barrett | Graphic Design


​​​Estelle is a freelance designer bringing a fresh perspective and aesthetic wherever she goes. Her enthusiastic outlook has earned her opportunities to work with a range of clients such as snack food leader and innovator J&J Snack Foods, independent award-winning communication design studio Alusiv, UK - based experiential agency WRG Live, and strategic emotionally driven advertising agency LevLane.

Whether it is a design for promotional materials, digital assets, or a room filled with 2,000 people, Estelle knows that no single approach is the right one for every client. Working across several different industries, one thing remains the same: intelligent creativity.

Art Direction / Concept + Development / Production 

P R O F E S S I O N A L   E X P E R I E N C E​

J&J Snack Foods | Pennsauken, NJ | July 2018 - Present
Freelance Graphic Design + Brand Reviver

A leader and innovator in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail supermarket outlets.

Revived / reinvented household brands. Oversee and develop a variety of packaging, equipment and trade show graphics, literature, and digital elements. Manage day to day requests / edits / changes on a variety of projects from concept through production and delivery. Collaborate with marketing team / management to assure deliverables are made to client’s desires / project requirements.

Clients: SuperPretzel // The ICEE Company // Luigi’s Real Italian Ice // CA Churros // Sour Patch Kids // WholeFruit // Minute Maid // + more

Alusiv | Philadelphia, PA | June 2011 - July 2014, May 2018 - Present
Freelance Graphic Design

Studio providing communication design services for corporate, cultural, educational and public clients.
Responsible for visual direction in concepts and sketch, design, page layout, file / image maintenance, image editing, and production in print, digital, and exhibition. 

Clients: Alusiv, Phila Department of Public Health // University of Pennsylvania // Atlantic City Alliance // DO | AC // American Swedish Historical Museum // Temple University // The Nature Conservancy // Sugarloaf Mountain Vineyard // Safe Routes to School National Partnership // Virtua Health // + more

WRG Live | US, UK | July 2015 - May 2018
Graphic Design + Creative Management

A global live communication and experiential agency that that engages internal and external audiences through the strategic creation of live, virtual & hybrid experiences, exhibitions, physical environments with deep business insight to develop intelligent creative for world leaders and global brands.

Collaborate and lead design teams in both the US and UK in visual concepts and development for live events / environments, manage / maintain design assets, and project / production schedules. Developed / maintained production flow while representing the design studio during production meetings and presentation to clients. Creator / creative manager of WRGglimpse, a monthly webzine for internal inspiration and happenings. Co-Creator / launched My Little Pony, a monthly team round up discussing the ins and outs of livery. Instrumental in locating, organizing, and developing the space for Philadelphia’s home / landmark. Brand enforcer.

Clients: Bausch + Lomb // Daiichi-Sankyo // Sanofi Pasteur // VaxServe // Sandoz // AstraZeneca // Women’s Way // + more

Eightegrity | Philadelphia, PA | May 2010 - January 2011
Graphic Designer + Production Assistant 

Formerly Pilla Creative Group, a graphic design firm specializing in branding collateral and web design for local and national corporations along with non profit organizations.

Executed design solutions for a variety of project types including logo designs, website layouts,  posters, direct mail, and advertisements. Participate in project management, client communications, scheduling and vendor management, conduct weekly status meeting with Art Director, adhere  to budgets and deadlines.

Clients: Arise Academy // Estia // Philadelphia Center for Arts and Technology // Parkway Museums District // Neumann University // + more

OSBX Creative Group | Philadelphia, PA | June 2008 - August 2008 
Graphic Design Intern

A print, interactive and film graphic design studio.

Worked on projects from conception to final piece under  strict deadlines for print materials  including: ads for magazines / newsprint, decals for vehicles,  posters, mailers, assisted Creative Director on the set of an Internet commercial. Performed daily production  tasks, scans, and image maintenance. 

Clients: Manayunk Arts Festival // Risque Entertainment // Edythe’s // Powerade

Historical Society of Pennsylvania | Philadelphia, PA | September 2007 - December 2007
Conservation Volunteer

One of the oldest historical societies in the US, it has one of the largest family history libraries in the nation, with preeminent printed collections on the pa and regional history, and offers superb manuscript collections. As a volunteer I cleaned, mended and housed books and documents important to Pennsylvania’s history.


May 2018 - 2020

Clients: WRG Live // The Moment // Judi Ludi Productions: Judi Ludi Productions + DO | AC: Broadway on the Boardwalk // Blue Ridge Medical Solutions // DFW Restorative Care // WorkAway + Stay // Wildsky Events: Wild Sky Events, Voxbone, The Nature Conservancy ​

2009 - 2014

​Clients: LevLane // Group G // City Church Philadelphia // Retire to Life // Ten Eleven Design 


Moore College of Art and Design, Philadelphia, PA | BFA Graphic Design 2009


​HaikuJAM: Create Beauty Together, 2016 | _hot_biscuits illustrations

Beneath the Surface: Life, Death, and Gold in Ancient Panama, Penn Museum | Global Fine Art Awards, Best Ancient Art Exhibition, 2015
Created while working with Alusiv

Navigating the New Year 2013 Holiday Card | Print Celebrates Design 2014
Created while working with Alusiv

10 Years of Alusiv | 2013 AIGA Philadelphia Top 100 Design Award Winner
Created while working with Alusiv

10 Years of Alusiv | American Design Awards, 1st Place - Winter 2012
Created while working with Alusiv

American Swedish Historical Museum, Marketing Kit Design | American Design Awards, 3rd Place - Winter 2012
Created while working with Alusiv

Your Life, Your Plan | Graphic Arts Association, Neographics 2012 Best of Category
Created while working with Alusiv

Your Life, Your Plan | Digital Color Graphics: Xerox Award: Diaries, Digital: Toner based/Inkjet
Created while working with Alusiv

Neumann University, "We Love The Knight Life" | 2011 Bronze CUPPIE Award
Created while working with Pilla Creative Group

Mother's Milk | Designing For The Greater Good, published January 2010
The book features examples of nonprofit and cause related design world wide. Hung in the industry’s lead guild, AIGA, competition Campain2Sustain, January 12-30, 2009 at the Ice Box Gallery.

Estelle Barrett

asheville, nc